VIBES

VIBES an After Effects video explaining scarcity as a design concept.

In the third project of our MA Studio I: Visual Communication Fundamentals course, we each were tasked with creating a video in After Effects explaining a design principle or method found in William Lidwell's "Universal Principles of Design" book. I chose scarcity as my design principle and communicated the principle through a fictional conversation with Siri. I also developed a fictional app called VIBES, which Siri uses to point out different methods scarcity could be applied within an app.