Throughout this process we were aware of ACHD's constraints. We attempted to create artifacts that would not be too expensive and difficult to produce. For example, the materials for eight bracelets could be purchased at Michaels for under $1. The functionality on the website and mobile app were also limited in terms of difficulty to implement so they would be inexpensive to produce.
We came up with a number of potential ideas on how the “In The Know” campaign could be implemented.
The Health Department could organize pop up booths at certain family events around the city and, in schools, if possible.
Our kit could be a valuable tool for doctors and nurses in their offices. During a visit, a doctor or nurse could ask the patient if they want to know more about HPV. If they did, they could give them our kit.
Our website and mobile app would also have functionality so that kits could be ordered.
We also wanted to develop a way students could activate "word of mouth" with the kit. To achieve this, an "In the Know" student rep program could be created.
Selected students would become reps and share the campaign with their friends hopefully activating word of mouth throughout their school. With high school students eager to engage in leadership opportunities to enhance their college applications, our program would provide them with an opportunity to boost their application.
The student rep program would increase word of mouth and get young adults talking about HPV, their health, and how they could influence their own future. The student rep program would also work off of social proof, giving other students a reference point to what their peers are doing.